PROJECT BRIEF
Stubbornly low learning levels are an endemic and rising problem across India.
The Problem
Solution
Make learning immersive and intriguing. Encourage learning through understanding.
Our Approach
At Byju's, we created educational videos with engaging content which will help students visualize concepts, think deeper and trigger their curiosity to learn more.
Target Users
Children of age
13-16
My Role
Design Lead
Concept Ideation
StoryBoarding
Motion Design
Launched on
PROCESS
Presenting students with a lot of data to cram up not only disinterests them but is also an inefficient way of learning. To avoid this information overload, we brainstormed concepts in a comprehensive manner. The theme and design of the visualization method to be adapted was decided at this stage in collaboration with the educators. While shooting against the green screen, educators gesture according to the finalized storyboard to help students focus on the right part of the screen and to make the video interactive.
STORYBOARDING
Watch the reel:
TEAM MEMBERS
Educators: Byju Raveendran, Anand Srinivasan, Divya Gokulnath, Vinay Ravindran
Creative Manager: Arshad Shahid
Animators: Ambika Yadav, Tapan Kumar, Manish Chandwani, Shreya Menon, Priyadarshi Siddharth, Abhinav Ramesh
Artists: Uttam Pandey, Zubin Pattnaik, Nishant D'Souza
Content: Product Development Team(Content)