PROJECT BRIEF

Stubbornly low learning levels are an endemic and rising problem across India.

The Problem

Solution

Make learning immersive and intriguing. Encourage learning through understanding.

Our Approach

At Byju's, we created educational videos with engaging content which will help students visualize concepts, think deeper and trigger their curiosity to learn more.

Tools
 

Adobe After Effects

Photoshop

Illustrator

Premiere Pro

Target Users
 

Children of age

13-16

My Role
 

Design Lead

Concept Ideation

StoryBoarding

Motion Design

PROCESS

Presenting students with a lot of data to cram up not only disinterests them but is also an inefficient way of learning. To avoid this information overload, we brainstormed concepts in a comprehensive manner. The theme and design of the visualization method to be adapted was decided at this stage in collaboration with the educators. While shooting against the green screen, educators gesture according to the finalized storyboard to help students focus on the right part of the screen and to make the video interactive.  

STORYBOARDING

Watch the reel:

TEAM MEMBERS

Educators: Byju Raveendran, Anand Srinivasan, Divya Gokulnath, Vinay Ravindran

Creative Manager: Arshad Shahid

Animators: Ambika Yadav, Tapan Kumar, Manish Chandwani, Shreya Menon, Priyadarshi Siddharth, Abhinav Ramesh

Artists: Uttam Pandey, Zubin Pattnaik, Nishant D'Souza

Content: Product Development Team(Content)